Co-founder of Neata and believer in better, James is the visionary designer and dreamer behind Neata. He's driven to help people get more out of life by creating products that feel good, do good, and tread lightly on the planet. He’s deeply motivated by the potential of design to support wellbeing, protect the mothership (Earth), and create systems that serve more than just the individual. When he’s not leading the charge at Neata, you’ll find him out in nature, chasing wind, chasing ideas, and always thinking about what comes next.